All Discussions - Dog Walker & Pet Sitter Discussion Forum http://www.petsitterbible.com/forum/discussions/feed.rss Sun, 03 Jun 12 11:46:02 -0400 All Discussions - Dog Walker & Pet Sitter Discussion Forum en-CA A negative review on Yelp, Google or City Search. A nightmare? Or the chance to educate the public? http://www.petsitterbible.com/forum/discussion/185/a-negative-review-on-yelp-google-or-city-search.-a-nightmares-or-the-chance-to-educate-the-publics- Sat, 07 Apr 2012 09:49:08 -0400 Pet Sitter Bible 185@/forum/discussions negative review. Even the thought of it can cause a small business owner to cringe. Some restaurants say the fate of their restaurants sometimes rest in the typing fingers of Yelp reviewers. So what should you do if you find a negative review about your business? Well, I'll tell you what I did. In almost 9 years running Downtown Pets we did not receive a single negative review until recently and we'd received 90+ 5 star reviews actually. We obviously have worked hard to earn our reputation and always try and leave things on a civil note with clients, even if we or they end service because of differences in working together.

I've read a lot of business books over the years that covered the topic of damage control and I've read extensively about those companies who have failed at damage control (the Exxon oil spill and BP oil spill) and those who have succeeded (Tylenol pulling every bottle off the shelf when their was a poison scare.) Here are some of the things I've read and I'll discuss how I applied them.

* Anger. You'll be angry at first when you see a negative review. Some reviews will be scathing, irrational, unfounded and impulsively written. Don't do the same thing! Wait hours before you even think of replying to a negative review. Remember when it comes to a negative review that your reply/rebuttal will be more written to readers of the page/potential clients and not to the person who wrote the negative review. Your chances of getting the reviewer to take down their negative review are slim so be rational, not angry, when you write your reply.

* Read and think. Read the review a few times, each word and point and truly think about what they are complaining about. Don't just skim the review and then reply saying this client was a jerk and you think they're crazy. Does what they've written make sense? Did you mess up? Did they give you a chance to make up for it?

* Be mindful of your tone. Again we are writing our review for those who will read the negative review. Be even keeled and rational. Start by acknowledging your disappointment in the situation as I assume you will be disappointed things didn't work out well.

* Stick to the facts. Don't attack the client personally, that looks bad and a prospective client will wonder "am I next?" Facts are helpful in explaining your differences with the client and really they are just honest differences that human beings have each day in all areas of their lives. Some reviewers have a habit of taking basic differences and turning them into World War III. If there's an area you could have done better don't be scared to admit it. Honesty is appealing but at the same time don't throw yourself under the bus. Most clients and potential clients don't appreciate the complexities of our industry. Explaining how hard it is to cover their dog walks, pet sits, or problems you're helping the walker get through will often not reward you for your honesty (as I've learned.)

* Engage the negative reviewer off of the review site. Email them and see if they'd be open to discussing what happened. Again if you made some mistakes acknowledge it. If you think they misunderstood some things point it out in a level and respectful way. If you shared good times before things went sour make sure to point that out too and hopefully they will change the review based on your honesty and sincere concern for their complaints.

Again I will say, do NOT ATTACK THE REVIEWER. It looks and sounds really bad. Be above the reviewer. Be the adult. Be more rational.

Any thoughts?

 
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"I saw a woman walking a dog while on crutches..." http://www.petsitterbible.com/forum/discussion/192/i-saw-a-woman-walking-a-dog-while-on-crutches... Wed, 09 May 2012 17:55:46 -0400 Pet Sitter Bible 192@/forum/discussions Because I'm so bad at it!

Come this Christmas day Downtown Pets will turn 9 years old and in 9 years I have taken zero days off. Let me repeat, I have not taken a day off in 9 years! There's no one to blame for that but myself and you know what, most of those I speak to in pet industry are horrible with taking vacations, getting help and taking care of themselves. I have only one friend in the industry who I'd say lives a balanced life (family, pet business, outside business, takes vacations and takes care of themselves.) I've grown to feel it would be better for us to be at full strength 40-60 hours a week than at half strength 80-100 hours a week. Think about the impact of burning out, we have less strength, less attention, we get angry easier, we're less creative, we're less pleasant to be around, and we make more mistakes over time!

I've known walkers and sitters who have worked with strained muscles, tendons, ligaments and even with broken arms. I saw one woman walking  dog while on crutches! These are the types of things people in the NFL do but they're getting paid millions of dollars.

Why do we do it?

Is it for the money? I don't think so. If it were about money than why don't more pet services raise their rates more frequently? Why don't they maximize profit from their clients and from their workers? Most pet service owners seem embarrassed to look at their company as a real business. We work with animals right, this isn't about money, right? Nope, I couldn't disagree more. Your clients expect A LOT from you, A LOT, they expect you to be professional and friendly with them, they expect you to be able to handle most anything that arises with their pets (and wow are there a lot of things that can happen) and they expect you to assume liability for their house and their pets, to name just a few things...Don't have the last thing in your business to reflect a professional business be your rates. Charge what you're worth and don't apologize for it. You are a one person show. You need to create your own IRA to retire on one day and you need to pay for your own health insurance to protect you when you get sick or hurt. No I think the reason we do it is because we take so much pride in our jobs, we want to please the clients and take care of the pets, and many of us want the love of our clients too.

So how have I made it through these 9 years without a vacation and kept my sanity? Here's a small list of some of the things that have helped me. 

* My love of animals.

* Being financially independent.

* Working for myself.

* Not having a boss.

* Making my own schedule.

* Making a home office I love working in.

* Putting my desk next to a window for a nice draft when I want it and natural light when I want it.

* Buying a beautiful desk I love sitting at.

* Buying a very expensive office chair that doesn't kill my back.

* Using ergonomic software on my computer that forces me to take breaks and to do stretches that help prevent me getting an ergonomic injury.

* Putting bamboo plants in my office.

* Putting inspirational plaque's on my wall to look at through the day.

* Spending an hour a day playing sports (tennis, basketball, or taking a bike ride.)

* Laughing a lot!

* Saving as much money as I can.

* Having health insurance.

* Not working with clients who exhaust me and I find unpleasant.

* Investing in my employees' lives both on the job and off.

* Donating money to animal charities.

* Eating a vegan diet.

* Listening to music.

* Coffee.

* Fresh juices.

* Having competitors I can share my war stories with.

* Combining my passions from off the job onto the job (we use animal free walking sneakers, we've only used 100% bio bags for almost 5 years now.)

* Interacting with you guys on this website (^_^)

What have I done wrong in the past 9 years? I haven't taken breaks. I haven't taken vacations. I haven't hired people to help me do my job. I keep trying to hire one person to do my job and they keep telling me it would take 3 people to do my job, and they are probably right. Who will ever work as much as the owner of a small business? Who will ever care as much as you? Probably no one so what I feel we need to do is hire someone to do one area of your job, or at least start them with one area of your job. That friend I mentioned who lives a balanced life? They do exactly that, they have helpers who do an area of the job and they do it well and it frees them up to concentrate on other areas.

Please heed my warning if you haven't burned out yet or especially if you have. Don't have the last person you look out for be yourself.

What tips do you have for your peers to avoid burning out on the job?

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It's not how much you make, it's how much you keep. http://www.petsitterbible.com/forum/discussion/196/its-not-how-much-you-make-its-how-much-you-keep.- Mon, 14 May 2012 10:16:09 -0400 Pet Sitter Bible 196@/forum/discussions
"It's not how much you make, it's how much you keep."

But how many of us apply this theory in our small business, in our spending habits and in our daily lives? Too few I find, and I've often been a bad offender myself but in the past few years I have gotten better and here are a few ways.

Having my rates truly reflect what is involved in performing our services.

What I mean by this is too many times we have rates that cover the basic dog walking, pet sitting, dog training etc. services but not the issues that we encounter to deliver those services and to ensure our workers make enough money. Here are some examples of what I mean:

* If a client asks for a service that requires you to travel an abnormal distance, at an abnormal time and or requires more than one worker to perform the service than there should be an additional fee (example: we charge extra for early morning or late night visits because we don't specialize in those time frames and I need an incentive for the workers' time.)

* If you offer consistent service (dog walking Monday-Friday etc.) and someone wants sporadic service, short-term service or wants to be on less than 5 days a week than consider having an extra charge for this (example: we charge sporadic clients an extra $15 pet visit. - we also offer weekly dog walking to clients if they want less than 5 days a week but we have a weekly minimum we'll charge no matter how few days they request.)

* If someone requests a short-notice visit and it requires one worker to travel a large distance to give keys to another worker than there should be an extra charge applied to compensate the traveling walkers' time.

* If on a pet sit an owner literally doesn't want you to leave the home than say sure you can do it, but there's a much higher price, etc.

* If a client consistently doesn't follow a policy have there be a penalty (example: if client's don't use our schedule forms there is a fee applied to their bill.)

* If client's are consistently behind on their bill consider a late charge.

* A client must give us two week's notice before they end service, so we can try and fill their spot, or we charge a two cancellation fee.

These examples might not apply to your business but they are just meant to be a jumping off point for you to consider your business, the issues you run into, the things that don't make sense to you or your workers, the the things that waste your time and lose you money. Charge for these things! An important note, I'm not saying to create these rates on the run, I'm saying to have a more in-depth rate sheet and give it to all your clients. If your rates change over time that fine but update the rate sheet and make sure all clients are aware.

Using Quicken to track all my tax deductibles.


Do you use Quicken bill tracking software? If not I highly recommend it, especially the PC version. I can't tell you how much money I've saved in documented tax deductibles by Quicken over the years but it's probably tens of thousands of dollars. Here are some of the things I love about Quicken:

* It syncs with all of your online credit card and bank accounts. Each week you download your purchases from these accounts into Quicken and then you can itemize a purchase and have Quicken remember the vendor. So if I buy a lot of things from Staples than I have Quicken memorize all purchases from Staples as the tax deductible category of "office supplies," so every time I download a purchase from Staples in the future Quicken will categorize the purchase for me, I don't have to do a thing. On the flip side if I make a one time purchase from a vague vendor, one I might not even remember 12 months from now when doing taxes, I can categorize it and not lose that deductible. If we don't document a deductible than it's gone and it's money we don't get off our taxes!

* Printing checks. I love printing checks! There's something fun about it but I also love how the check is immediately categorized as a deductible so I'm not waiting to see it as a returned check on my bank statement to chart it a month later, or 12 months later! You also enter the check number so you have a completely solid record of that check history for strengthened records.

* Reports. What do you do with all of these categorized deductibles in Quicken? You do reports? How much did I spend on merchant fees last month? How does that compare to last year? Where can I save money? Wow I'm spending way too much money on takeout food, I can cut there and wow did I spend a lot at Starbucks last month, I have to cut down, etc. It's amazing to boil your spending habits into reports and see them in hard numbers compared to your profits.

Quicken isn't just about documenting your spending habits and deductibles, it's also about being proactive. They offer features to create a personal budget based on your accounts and it's really helpful.

If you'd like a free option for bill keeping check out Mint.


Having a great accountant to look out for me.

People love out of box software's these days like Turbo Tax (made by the same company that makes Quicken) and it's a great software but nothing beats the help of my accountant. He answers so many questions about my yearly tax return but so much more. he advises me on being an LLC or Corp, he helps me save money in areas, to protect myself in areas and he's worth every cent for the advice and comfort that I'd never find from a boxed software.

Rewards cards.

Always buy coffee at Starbucks?

Order from Amazon constantly?

Buy a ton of stuff at Staples?

Okay well use their rewards cards, you'll save a ton, it's that simple!

What are tips you have for others to save more and make more in their small business'?
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An employee who can't be managed is a ticking time bomb and you need to know which wire to cut. http://www.petsitterbible.com/forum/discussion/197/an-employee-who-cant-be-managed-is-a-ticking-time-bomb-and-you-need-to-know-which-wire-to-cut.- Fri, 18 May 2012 08:43:51 -0400 Pet Sitter Bible 197@/forum/discussions An employee who can't be managed is not an employee, they are a ticking time bomb and you need to know which wire to cut.

The biggest nightmare a pet service owner has is the possibility of a rogue employee going off on their own to create a competing business, robbing clients and bad mouthing them around town. I experienced this years ago as many of you have but I've since created a nice buffer to this hopefully happening again. Here's a quick list of items to hopefully insulate yourself from this threat and at the bottom of this post I have some advice that might blow your mind!

* Don't show your cards. Don't tell a poor walker or sitter
you're going to fire them but you'll give them a few months to find a
new job. More than often you'll be the one who gets burned. Hire a new
employee first and then consider giving the poor walker or sitter a
short period to find a new job at best (keep in mind though most
departments of labor want you to fire a bad employee on the spot,
because their position is if you want to fire them then why would you
let them keep working anyway?)



* Don't expect compassion or for the other person to do the right thing.
I used to put way too much trust in the other person to do the right
thing. But ex-employees can be impulsive and desperate so now I try and
control the situation. Handle a poor employee on your terms and if
you're going to fire them make sure to fire them when it's best for you.
This might mean working with someone you despise for a few more months
but if it's best for the health of your company than suck it up and do
it!

* I was hiring the wrong employees. I was hiring people who I would have been friends with in High School which made for a social environment but not the company I envisioned. You might need to sharpen your hiring lens to find a better employee for your company. The right employee might stay with you for a shorter period of time but will give you more quality work. I now look for very career minded individuals who have reachable careers and I try and help them pursue their careers.

* I lost track of some employees during the dark period in my company. Nothing beats seeing an employee in person. Over the past few years I've met up with employees as often as possible for breakfast and maintaining open communication with them has been invaluable when it's come to sensitive issues or conversations we've had to have.

* Document poor walkers so you have yourself legally covered when you fire them.

* Legal contract. You've heard me say it 100 times and I'll say it 100 more times, get a lawyer if you haven't and create a strong employee contract.

How to handle a true threat to your company.

My high school football coach used to make the clear distinction that there's a big difference between being hurt and being injured. If you have a muscle bruise you can still practice but if you have a torn ligament you can't, etc. Well when it comes to a rogue employee in your company you need to consider if this person could potentially hurt your company or severely injure it. If someone is a true threat to your company and could cause you a severe blow by causing issues with your clients, employees and even referral partners you need to think things out before acting.

I'm going to give you advice for a person like this that might surprise you but for certain threatening employees like this you might actually want to consider bringing them closer into your company than firing them. This sounds crazy I know but for certain employees it will be true. As much as a rogue employee might talk about going on their own most are actually scared to do it. If they've been with you awhile they have grown comfortable in your surroundings, even if they do complain and or not follow your policies. Consider this though, if you have a rogue employee who hasn't signed the strongest agreement possible that your State allows consider keeping them around until they do sign something stronger.

Meet up with the rogue employee for a coffee and try and connect on a personal level. Tell them you'd like to raise their status in the company and give them more responsibility and see how they respond. You might be very surprised and actually find a new tune from this employee. Some employees get bored when they feel the ceiling of advancement in your pet service is low (and that's why I involve my employees' off the job interests onto the jobs, but we'll discuss that more another day.) Some employees will get frustrated when they don't advance into a career and they might direct that frustration at you and your company. My advice is to bring the employee in closer, start a project with them, get them excited and then introduce a new, stronger legal agreement into your company. There's a much better chance the rogue employee will sign the agreement from this new vantage point and once they do it's now your choice to decide what you want to do with them. If they are doing better with raised status then great, but if not you can fire them with more weapons to defend yourself than you had before.

Again it would be nice to assume everyone will do the right thing when they leave your company but some wont and you have a right to defend the endless hard work you have put into your company. Just remember that famous quote from The Godfather:

"Keep your friends close and your enemies closer."

What have your experiences been with ex-employees? And what advice do you have for other pet service owners?




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Caesar Millan: agree with him? don't? not sure? http://www.petsitterbible.com/forum/discussion/20/caesar-millan-agree-with-hims-donts-not-sures Wed, 24 Mar 2010 11:44:57 -0400 Pet Sitter Bible 20@/forum/discussions "I'll just quit my job and collect unemployment..." http://www.petsitterbible.com/forum/discussion/194/ill-just-quit-my-job-and-collect-unemployment...- Fri, 11 May 2012 08:43:30 -0400 Pet Sitter Bible 194@/forum/discussions
"Hey man just quit and you can collect unemployment."

Of course you can't just quit and collect unemployment for no good reason. There is an old wise tale that if an employee messes up or does something really dumb on purpose they'll get fired and collect unemployment. Luckily this is not the case. If it were than employees would be rewarded for intentionally or unintentionally hurting your business. This is one of the reasons it's so important to document a workers' mistakes. I don't want to get too specific with reasons someone can or can not collect unemployment because each State has different labor laws. With that said though it is very important that you understand the labor laws of your state and only a local lawyer can advise you on this.

Why are false unemployment claims an issue?

If you have employees you pay into their unemployment insurance each week, as do your employees. If someone is rightfully due unemployment when they leave then obviously that's what it's there for. When someone tries to dupe the system though you need to be able to protect yourself. The issue with unemployment insurance is that each time someone is awarded unemployment your unemployment insurance rate goes up and it keeps going up each time a new person is awarded unemployment.

During a rough patch in my company I had to combat some false unemployment claims and I even had one ex-employee who was already working and making money who submitted a claim! What I found is most employees don't understand how unemployment works, though there's always one employee who believes that the wise tail I discussed above is true, but do we really want to educate them on it? Not while they are existing employees obviously, right?

IMPORTANT: Keep in mind if you have independent contractors you will not contribute to their unemployment and if an ex-employee applies for unemployment the State might inquire as to why they are not classified as an employee...

What have your experiences been with ex workers claiming unemployment?

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Updated reply to feature - adds person's name http://www.petsitterbible.com/forum/discussion/195/updated-reply-to-feature-adds-persons-name Fri, 11 May 2012 09:32:42 -0400 Pet Sitter Bible 195@/forum/discussions ]]> Losing clients to day care http://www.petsitterbible.com/forum/discussion/169/losing-clients-to-day-care Mon, 21 Nov 2011 23:55:14 -0500 adogwalker 169@/forum/discussions
I start by saying that "I don't want to sound biased but...." - and then I go over the pros and cons with them. Start with the pros - the social aspect, the round the clock care, the potential for extra exercise etc. Then move onto the negatives. 

Most importantly, I tell them about the health risks of doggy day care - that their dog is so much more liable to pick up viruses and parasites that go around. In fact when the major outbreaks happen, dogs in day care are almost guaranteed to pick them up. I don't feel like I'm being dishonest here, because we've had more than enough experience of it. I've had tons of clients that go to day care on one or two days a week and have subsequently become very sick. Choose your worst story. In my case, it was a dog who picked up parasites from day care and after weeks of sickness she ended up with kidney failure. Not only that, the owner ended up with the parasites too. I have a dog now that was going to day care twice a week (we were taking him). At first I tried to talk the owner out of it by mentioning the above, but she was determined that he go. Within three weeks he had picked up a severe cough from day care which turned into pneumonia. He's still very sick. She has vowed never to take him there again. 

Next, mention that their dog is far more likely to get into a fight. Again, it's not hard to reference real life stories. I've had client's dogs end up with stitches after getting into fights at certain day care places. Let's be honest, a lot of these places employ non-dog people on low pay and they're not qualified to supervise large groups of dogs and they certainly don't know what to do if all hell breaks loose. There are plenty of cases you can find online of smaller dogs being savaged or even killed by more powerful and aggressive dogs at day care. Oftentimes they're so eager to make profit that they'll accept dogs with "issues." 

In addition, it doesn't hurt to talk to them about some of the other disadvantages of day care. Explain to them that ultimately, they want to raise a normal dog. And normal dogs are fine with being left on their own while the owner's at work, with one or maybe two walks to break the day up. A dog raised on day care is going to be addicted to attention and company, and when the time comes when they have no choice but to leave them alone, their dog is going to feel very distressed. Do they really want a dog who has to go into day care whenever they're going to be away from the owner for a few hours? 

Tell them that day care dogs don't really get that much more exercise. And they don't. I look into the window of day care places every day and see that most of the dogs are asleep or shuffling around slowly like they'd do at home. 

Then of course, remind them that most day care places pack walk dogs. Do they want their dog to be walked in a pack, by a different person every day who might not even know them? 

There are some clients who you just cannot convince. But I'm definitely losing far fewer clients to day care than I used to. 
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Good Clients Vs. Bad Clients http://www.petsitterbible.com/forum/discussion/159/good-clients-vs.-bad-clients Wed, 12 Oct 2011 09:31:14 -0400 Pet Sitter Bible 159@/forum/discussions Is The Pet Service Client Always Right? No! where I discussed how you should not always bend to your clients demands. I want to continue this discussion and take it a little further to discuss the idea of good pet service clients vs bad clients. As we all know clients are not always easy to deal with, but what makes a bad client?

For me a bad pet service client is someone who:

* does not value the strengths of your company, the things that make you special and unique compared to your competition

* is always trying to push you away from your core strengths into ways of doing business you're not comfortable with

* doesn't follow your policies

* doesn't spend much with you but expects 5 x more attention than other clients

* will never trust you, and will often accuse you/your employees of doing something wrong, no matter how long they work with you

* is condescending, snarky and often confrontational with you and/or your employees

For me a good pet service client is someone who:

* is with you specifically because of what you offer and how you offer it

* feels lucky to be working with you and they celebrate your strengths

* gives you feedback that they think might help all the clients in your company, not just them, and in turn make your business much more successful

* treats you like a peer and with respect

* shows respect for your policies whether they love them or not

* makes you feel better about your company and gives you inspiration to work harder and do better

I hope you take these lists to heart. Bad clients weigh you down and make you doubt yourself and your company when you shouldn't. Limit the amount of bad clients you work with. Learn the signs of a bad client and try and weed them out before you even start working together. Too many bad clients will make you uninspired, unhappy and less profitable over time.

*** What are some of your experiences with good and bad clients? And how would you advise others to deal with bad clients?

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Working with aggressive dogs. http://www.petsitterbible.com/forum/discussion/177/working-with-aggressive-dogs.- Wed, 29 Feb 2012 11:26:55 -0500 Pet Sitter Bible 177@/forum/discussions
I made a video recently discussing the idea of being a dog walker/pet sitter and not a dog trainer when you're not qualified to (I've embedded the video below for those of you who didn't see it.) I thought I'd continue the conversation here because I think it's such a serious issue. I concentrated greatly on working with aggressive animals in the video and I want to continue that here.

I think on too many occasions clients can invite us to work with their aggressive animals and expect us to not only be able to fix their animals issues but also assume all liability for anything the dog might do. I feel this is way too much responsibility to put on the shoulders of a dog walker or pet sitter. What are some of the concerns?

* A client doesn't give you a full view of their pets' issues nor a full view of its history. Providing them a detailed application can help with this but you'll still have clients who don't give a full view of their pets' issues (some are naive to it while others willfully try and hide their pets' aggressive history.)

* Those clients who are naive to their pets aggression and consider it your responsibility to deal with the issue can lead to major problems.

* Those clients who think the issue is you, they say they don't have the issue with the dog themselves (often not the case) are problematic.

* Those clients who will not involve the help of a professional trainer are problematic.

I've grown to take even the beginning signs of aggression, leash aggression, etc. very seriously. I've experienced multiple lawsuits due to aggressive dogs. I now require all client's of aggressive dogs to use a dog trainer and in some cases use a muzzle or gentle leader or we will not work with the dog.

And that's how seriously I think you need to take this issue. An owner who is blase about aggression is a disaster waiting to happen. You taking on the responsibility of fixing a pets' aggression when you aren't qualified is a disaster waiting to happen. Avoid both of these problems from happening by having the client involve a professional trainer and don't tell an owner you can fix a problem like this unless you are qualified. Not taking this path could put yourself in harms way but even more serious it could lead to a dog being put to sleep for issues with anxiety they need help with.


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Overnight petsitting http://www.petsitterbible.com/forum/discussion/179/overnight-petsitting Mon, 19 Mar 2012 09:51:36 -0400 aahpets 179@/forum/discussions Is The Pet Service Customer Always Right? No! http://www.petsitterbible.com/forum/discussion/158/is-the-pet-service-customer-always-rights-no- Mon, 03 Oct 2011 14:14:11 -0400 Pet Sitter Bible 158@/forum/discussions the customer is always right but is this true in the pet service industry? I don't think so. Think about how intimate a relationship you have with your customers, working with them for years, sometimes the entire lives of their pets from puppy to elderly pup. You are responsible for the well being of their most prized possessions, their pets and their home. You receive countless piece of information you need to apply to their visits over the years and if they still work with you then you must be doing a good job.

Now contrast your relationship with your clients with that of a maitre d' at a hotel. People are "almost" always amazed at the customer service you receive at a good hotel. Those who help you are always so agreeable and anything you need is a yes and they make it look and sound easy to answer all your needs. Las Vegas is famous for this type of customer service.

There's a big difference though between staying in a hotel for 2-3 days and working with a client one on one, everyday, for years! We will make mistakes and some clients will be astounded we made a mistake. We will sometimes not be professional and some clients will be shocked by this. We will not always say yes and some clients will leave us because of this. The very best thing you can do sometimes though is say no to your clients. You have to stand your ground sometimes and you have to look out for yourself. You have your own life too and your own family to think about. Just say no sometimes, there need to be some types of boundaries (^_^)

What are your thoughts on the subject?

You also might enjoy our discussion: Good Pet Service Clients Vs. Bad Ones
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Networking in your area http://www.petsitterbible.com/forum/discussion/183/networking-in-your-area Tue, 03 Apr 2012 09:58:49 -0400 aahpets 183@/forum/discussions Do you have a network of other sitters/walkers in your area and do you belong?  How did you join or did you start it?  Has it been beneficial to you?  And here's the big question-have you been in a network and lost clients to someone else because of it?

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Creating an emotional connection with your pet sitting and dog walking clients. http://www.petsitterbible.com/forum/discussion/190/creating-an-emotional-connection-with-your-pet-sitting-and-dog-walking-clients. Sat, 28 Apr 2012 09:20:29 -0400 Pet Sitter Bible 190@/forum/discussions Update to my post: Hey guys great points below and thank you for sharing your experiences. I forgot and extremely way to maintain a personal connection with your clients and that is to make sure they have a full view into what you actually do for them. Often we are the person behind the curtain who is responsible for what goes wrong but rarely responsible for what goes wright. I think we need to put into vivid focus the monstrous responsibilities we actually have running the company, and the full scope of what we actually do for them on a daily basis. I'm going to start a separate post on this very point, because it is so large.

*****************

An issue that challenges all of us in the pet industry who hire people to work for us is keeping an emotional connection with our clients. Most of us are or have been dog walkers and pet sitters ourselves. In the beginning of our companies we were alone, we were the company. Our connection with the client was/is very direct and personal. We're in their homes each day but we're also the one talking to them on the phone, emailing, etc. As your company grows and you hire people to work for you it will become more challenging to keep that emotional connection with the clients. The love your clients once held for you will now be held for their new dog walker or pet sitter, and this can be an adjustment for you, and it can hurt. I've always been amazed how much clients seemed to love me or workers of mine and yet how quickly they also seem to forget their past walkers and sitters. It does seem that a client's appreciation and loyalty can often be fleeting in the pet industry so how do you maintain an emotional connection with clients once you are in the office and not their personal walker or sitter? Here are a few ideas.

* I'd highly recommend that you have all communication from client's go through the office/you and not directly through your walkers or sitters. This will upset and confuse some clients but I wouldn't budge on this one. Keep in mind though if you have independent contractors you might not be able to do this, and you might want to consult with a local lawyer about this.

* Make sure you speak with your client's on the phone periodically. We live in a digital world and I like to keep most things digital but to keep that emotional connection you should try and speak with clients on the phone as often as you can manage.

* Know your pets. Even if you're not the one working with a pet make sure you get to know all your pets. Have your walkers and sitters send you images of all pets you work with. Read all client applications, don't just send them off to your employees to worry about. The more you know about your pets the more you can do to help your clients and it will also contribute to a more personal experience.

* Personal touches. What would create a more personal connection with your clients, a credit to their account of $50? Or a framed picture you took of their pet? Obviously it would be the framed picture. Small personal touches can help you create an emotional connection with your clients. Leaving a small chocolate on your client's kitchen counters is a really nice touch. Imagine how happy a client is when they come home to find their house in order, their pets are happy and a small piece of chocolate waiting for them. It shows you put thought into what you do and people love this.

What are your thoughts on this important subject? And what ways do you create emotional connections with your clients once you're not their walker or sitter anymore?






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Taking a dog to and from the day care on a daily basis http://www.petsitterbible.com/forum/discussion/193/taking-a-dog-to-and-from-the-day-care-on-a-daily-basis Wed, 09 May 2012 19:13:08 -0400 smilekira 193@/forum/discussions ]]> Firing employees http://www.petsitterbible.com/forum/discussion/47/firing-employees Tue, 11 Jan 2011 17:25:13 -0500 lalapaws 47@/forum/discussions I found out today that my dog walker is not walking my clients dogs the full time the client is paying for. I have it clear that she must get fired. However, it upsets me that despite i know she's lying to me when i asked her at what time she arrieved to walk the dog, and she realizes i witnessed it all,she keeps lying, reasuring me that she walked the dog for the whole time.
I wish i couls fire her right away but i can't cover her route because i am working on another one.
This is so stressing, and make me very nervous to think that it will take me at least two weeks to find a replacement!
How would you handle this situation?]]>
Confidence. http://www.petsitterbible.com/forum/discussion/176/confidence.- Thu, 23 Feb 2012 11:04:26 -0500 Pet Sitter Bible 176@/forum/discussions
One concern with managing someone who lacks confidence I find though is some can be extra brittle when you have to give them feedback. If they doubt themselves than you inferring you lack confidence in them could push them over the edge and make doing the job impossible for them. In essence you might break the little confidence an employee has if you don't word your feedback the right way. I always try and start my feedback with someone who lacks confidence by harping on the things they are doing well on the job and then I move into the things they need to work on. Actively being engaged with employees like this I find is the best way to have feedback not be so dramatic. If you only see your employees periodically and each time they see you it's just to hear feedback and complaints they might develop anxiety over your meetings and always dread they might be about to get fired. Where as if you join your employees on walks, pet sits and or for coffees and in the moment give them feedback, "oh yeah that's awesome but if you could also do x y and z that would be great, okay? Thanks!"

And how about those who have too much confidence? I love confidence but not to the point where an employee quickly thinks they know better than we do to run our business. I've found those who are super confident need to be kept in check on doing the job as you've taught it and once they do that for a period of time it can be good to reward them with greater responsibility. Nothing is worse for an employee than feeling like they are financially and intellectually trapped in a job and if you can provide additional responsibilities for an employee it will keep them more engaged and hopefully will help keep them working for you longer.

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Should dog walkers charge a flat monthly fee? http://www.petsitterbible.com/forum/discussion/29/should-dog-walkers-charge-a-flat-monthly-fees Wed, 28 Apr 2010 16:19:30 -0400 Pet Sitter Bible 29@/forum/discussions read it here. If you read the blog post you can see some of the benefits I see in charging a flat monthly fee as well as some of the dangers. I want to invite all of you to add your opinions on the subject here and/or other payment structures you could see for our industry. I don't know about you but billing is my least favorite part of the business and I think it would be great to throw around some ideas here, thanks!]]> Dog walking and pregnancy http://www.petsitterbible.com/forum/discussion/186/dog-walking-and-pregnancy Thu, 19 Apr 2012 18:06:52 -0400 NewportBeachPetLover 186@/forum/discussions
I was wondering what are your thoughts about dog walking while pregnant or doing IVF? I'd appreciate your comments :)

Thank you!
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Google Office Suggestions - Dog Notes, Calendars, Billing, and other things http://www.petsitterbible.com/forum/discussion/189/google-office-suggestions-dog-notes-calendars-billing-and-other-things Mon, 23 Apr 2012 16:20:43 -0400 deafdogwalker 189@/forum/discussions
For my future walkers, I am still up in the air about how to handle their calendars, whether I should just make them individual calendars with all of their dogs on them, or if I should share them on the current calendars (though I think that idea is messy in the event I need to terminate someone.) I've looked into Power Pet Sitter (used it at a company I once worked for) and a few others that are either cheaper or more expensive. I liked the fact that Power Pet Sitter lets you do literally everything under one roof, but I can't really afford $40 a month for their basic plan just yet since I'm only bringing about 10 daily clients on board and the others are occasional fill ins while hiring walkers to take on my work so I can make half of the money.

How do you set up your dog notes? Do you have a file that you only share with owners and add walkers notes to? Or do you allow walkers access to add to the direct file and potentially have all of your clients contact information at hand? Do you keep the dog notes separate from their regular Client Info pages? How much of your clients information do you share with walkers? I would prefer to keep client/walker contact strictly to a notebook and all other contact has to go through the office since I've lost 2 dishonest walkers this way when they left their business cards on the table and the clients would call them directly for last minute walks when I had said no.

Billing is another issue I'm going to have since people are still doing the paper check and cash methods. I have gotten some to use Chase QuickPay but I did away with PayPal a long time ago. I have a Google Checkout account that I have never used and plan to have people paying on that by May. Paper Checks are not a problem for me since my bank (PNC) allows cell phone/scanner remote deposits of up to $500 a day, but when I have walkers who I will probably not see me on a daily basis, I don't think I can wait to deposit checks since I will need to pay them in a timely manner.

I wish there was a way to integrate all of these processes together like one of those paid pet sitting software programs. I just can't see paying for one at this time because I'm still in the beginning stages and will be eating a lot of ramen noodles until I fill my routes next month.

Has anyone used an affordable pet sitting scheduling/billing program? Or is everyone pretty much using Google Docs? Suggestions :)
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extreme heat http://www.petsitterbible.com/forum/discussion/43/extreme-heat Fri, 05 Nov 2010 18:57:18 -0400 kitze 43@/forum/discussions Real ways to market your pet service, not the same old stuff. http://www.petsitterbible.com/forum/discussion/191/real-ways-to-market-your-pet-service-not-the-same-old-stuff.- Sat, 05 May 2012 15:32:39 -0400 Pet Sitter Bible 191@/forum/discussions
Can you post something about marketing. REAL marketing! Not the same
crap that every book talks about. Anyone with half a brain knows they
need business cards and a website. I'm talking about out of the box
marketing that has really gotten you big business. I have these slumps
in traffic and it drives me crazy. I need that one thing that really
works to bring in new clients, to let the people of my city know my
business is out there. And trust me when i say i have done just about
everything. Your in a city where having a dog walker is a must, but how
do i get it to be a must in [my town]?

First I have to say you shouldn't down play the complexity or difficulties of running a pet service in New York City or any large City.. It's as competitive as any pet market in the world and we have plenty of dry periods as well. This is actually a complex question. There is no smoking gun to attaining and keeping clients but here are some quick thoughts:

Ask your clients. We spend so much time trying to figure out what services our clients want when we can just ask them! Seems simple right but so many of us don't do it! Go straight to your clients and ask them what else can you offer, shut up and listen. Some of the best marketing ideas you ever come up with will come straight from your clients and if they think of the ideas I can assure you they will pay for them!

Pop up shops.

I've read of dog walking companies and pet services opening up pop up shops (trend of opening short-term sales spaces in vacant commercial spaces) in the heart of areas they service or want to service. I read of one person who partnered with a groomer for short-term grooming services in their pop up shop in the heart of their service area. The pop up shop attracted a large audience of potential clients and while they came in for the grooming and some free treats, the environment also allowed the pet service to up-sell (a seller induces the customer to purchase more expensive items, upgrades, or other add-ons) their other services.

Street promotions.

I've seen people use a specialized bicycle with a container on the front (sort of like those small ice carts you see in the summer where they shave the ice and cover it with sweet fruit nectar's.) Instead of ice though these bicycles carry pet treats. The bicycles clearly advertise the name of the pet service on the side of the container and you bike around a go up to everyone you see walking their dog. You surprise them with an assortment of free dog treats to choose from (this would also be a good business idea on its own by the way, give some free treats, then offer more but with a cost, the drug dealer model, etc.) Your potential customers are easy targets because they are out with their dog, you know they are a potential customer. Drive your bike up to a dog run (assuming they allow treats in the run, or stay on the outside of the run) and the clients and dogs might come running like children to an ice cream truck. This puts you in an excellent position to sell yourself and your company in a friendly atmosphere. Maybe even carry some ice cold water and hand those out too, you'll certainly make some friends.

Vets, Pet Stores, Property Managers, Competitors, Supers, Doormen, Real Estate Brokers, Nannies, Movers, House Cleaners.

The majority of the people on this list have something very special for you, they have access to your client's homes and everyone on this list knows if you have a pet or not. Do yourself a favor and create relationships with as many if not all of the types mentioned on this list. I wrote this list based on my personal opinion of order of importance. Vets being the most important and most beneficial for you and house cleaners being the least etc.

So how do you create relationships with these people? That's a pretty broad question but...If you have the gift of gab and are good at connecting with people then work your magic and bring those business cards or even better a company brochure. If there are true differences between you and your competitors, and hopefully there are, than accentuate those differences. If you are filling a void in your marketplace than really hammer that home. No one walks at night or early morning but we do! No one offers dog running but we do! Etc.

If you rank well on the web offer to refer vets, pet stores and non-direct competitors as your most trusted referrals and always try and base your referrals on quality, not just someone who agrees to refer you too.

Everyone loves to be able to offer great referrals to their customers and it's another way for a business to strengthen the bond with their clients. Some vets or referral partners will want you to offer a special deal to their customers. Both the client and the vet will love this. But don't start by offering this and don't give away the house. Offer a short-term discount, not a permanent discount (30% off your first month as opposed to 30% off the regular rate....forever! Nope don't make offers like that.)

Promoting yourself through face to face relationship building will never be a dead business model.
 
Social marketing.

Social marketing is such an over used word but when it comes to the pet service industry here are some ways to use it.

I've written an extensive post about how I use Twitter in my pet service.

You might think Facebook, Groupon, Foursquare etc. are only for national or large brands but they don't have to be. You can create a coupon on your Facebook Page that a user can reference when inquiring about your service and you can promote this page on Facebook and be very specific with your advertising target (City, Town, Zip Code.) If you consider a Groupon I'd only use it to expand in a specific area or to promote a new service you're starting. Be careful, the sales people for all these daily deal sites are most interested in creating a sexy sounding ad, but make sure the deal is a sound business idea, or don't do it!

Video.

To me the most powerful form of social marketing is through video
. I highly recommend you purchase an hd mini camcorder. Your phone's hd camcorder can suffice but a cheap point and shoot with high resolution video is well worth the investment. What can you do with video? Obviously you can shoot videos of client's pets, but you can also make a promo video (starting to become expected by clients), and you can also shoot a day in the life of your business, the office, the sitters and walker, you can even shoot training tip videos. Setup a YouTube channel and you can embed hd videos onto your website for free. Don't do videos at your peril.

Look within.

You don't always have to look outside of your company to increase profit.

Raise rates.

Charge a minimum fee for client's to keep their spots during those dry times you mention.

Charge a yearly membership fee, a small amount, during that period that is often slower.

Maximize your existing clients through methods like my Twitter example mentioned above.

What are some things you guys have done to help others with this issue?

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Generating new client leads-ideas? http://www.petsitterbible.com/forum/discussion/182/generating-new-client-leads-ideass Tue, 03 Apr 2012 09:54:44 -0400 aahpets 182@/forum/discussions Walking into an apartment to find a rug or fabric in the apartment soiled from urine or feces. http://www.petsitterbible.com/forum/discussion/187/walking-into-an-apartment-to-find-a-rug-or-fabric-in-the-apartment-soiled-from-urine-or-feces.- Fri, 20 Apr 2012 08:14:46 -0400 Pet Sitter Bible 187@/forum/discussions
I had an employee walk in to find a client's rug soiled with urine. The walker took it upon themselves to use Nature's Miracle on the rug and in doing so actually made the stain much worse. The client is now seeking damages of a few thousand dollars!

I think we all need to take stock of this and consider the ramifications of cleaning fabric that's been soiled. I've never had this issue occur before with Nature's Miracle and it's a bit frustrating but in taking it upon ourselves to clean a mess we actually might make it worse and bring damages. It's a tricky situation though because owners will also be annoyed if we don't do anything often. So maybe we should touch base with the clients to get their wishes on cleaning a mistake and if we don't hear from them do the bare minimum, but maybe avoid using chemicals, even natural ones....

What are your thoughts on this?

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Getting referrals http://www.petsitterbible.com/forum/discussion/184/getting-referrals Tue, 03 Apr 2012 10:01:03 -0400 aahpets 184@/forum/discussions Insured and Bonded http://www.petsitterbible.com/forum/discussion/16/insured-and-bonded Mon, 22 Mar 2010 10:12:03 -0400 RottMommy 16@/forum/discussions Walkers Carrying & Safety Equipment? http://www.petsitterbible.com/forum/discussion/188/walkers-carrying-safety-equipments Sun, 22 Apr 2012 13:44:31 -0400 deafdogwalker 188@/forum/discussions Transporting Dogs http://www.petsitterbible.com/forum/discussion/42/transporting-dogs Fri, 05 Nov 2010 18:50:02 -0400 kitze 42@/forum/discussions
I would love to hear what others have to say about transporting dogs. When the dog walker is walking multiple dogs, what is the best way to transport? I want to offer dog safaris as well which may involve more time in the vehicle... what's the best and safest way to do this? Van, minivan, SUV? With crates?]]>
Client behavior and time of year http://www.petsitterbible.com/forum/discussion/168/client-behavior-and-time-of-year Mon, 21 Nov 2011 15:52:26 -0500 adogwalker 168@/forum/discussions